motionDefi, Miami, Fl - Chief Executive Officer/Blockchain Developer - October - 2023 – Present

Founded and lead a blockchain development firm specializing in Web3 solutions, decentralized applications (dapps), and smart contract development.

Spearhead business development, client acquisition, and project management, securing contracts with multiple high-profile clients.

Drive the strategic vision of the company, focusing on growth, innovation, and the integration of cutting-edge technologies such as Ethereum, Solidity, and DeFi protocols.

Manage the development of responsive and user-friendly interfaces, optimizing UX/UI for Web3 applications.

Conduct market research and stay abreast of the latest trends in blockchain and DeFi to keep the company at the forefront of the industry.

Foster a collaborative and agile working environment, encouraging continuous learning and professional development within the team.

Royal Caribbean, Miami, Fl - Senior Content Manager/Developer - October 2023 - June 2023

Design, build, run and analyze personalized experiences using Adobe Target.

Support backend integration and maintain graphic standards and branding throughout the UI.

Produce a consistent creative identity that can be used as a model for all ongoing content development.

Responsible for meeting deadlines of the projects assigned and maintaining clear communication with the team.

AutoNation, Miami, FL - Email Developer/Marketing Specialist - June 2023 - October 2023

Work closely with Project Managers to meet their needs and ensure assets are provided in time from them to the email team.

Make sure the email team meets the deadlines and check email proofs.

Translated product requirements into high-quality designs, authored well-documented, maintainable code, and managed email.

Silversea Cruises, Miami, FL - Front End Email Designer/Developer - November 2020 - August 2023

Work closely with Project Managers to meet their needs and ensure assets are provided in time from them to the email team.

Make sure the email team meets the deadlines and check email proofs.

Help Email Marketing Director with email reporting for KPI Meetings.

Design and code email campaigns and 3rd Party HTMLs.

Thrivent, Minneapolis, MN - Front End Email Designer/Developer - February 2020 - November 2022

Design and execute all email communications and campaigns.

Collaborate with product marketing, content marketing, and sales to be customer-centric in messaging, identifying and addressing pain points, and communication.

Deliver weekly business results, analyses, campaign wrap up reports, and make recommendations for ongoing improvement and actions.

Royal Caribbean, Miami, Fl - Front End Graphic and Digital Designer - December 2019 – February 2020

Responsible for the creation of emails, html development, testing, and quality control.

Develop a high volume of HTML code for email marketing campaigns in Royal Caribbean’s ESP (Salesforce).

Work closely with Graphic Designers on template redesign initiatives and ensure they are in line with Royal Caribbean’s brand guidelines.

Responsible for meeting deadlines of the projects assigned and maintaining clear communication with the team.

Publicis Groupe, Miami, Fl - Front End Email Developer - May 2019 – November 2019

Responsible for the creation, coding, and deployment of various marketing emails for automotive team at Publicis Sapient to promote multiple vehicle campaigns while improving the customer engagement rate by 45%.

Code responsive emails with the use of HTML/CSS.

Coding and implementation using best practices to produce high performing/scalable/secured modules with the CRM SaaS program IBM Acoustic/SilverPop.

Unit Testing, Integration Testing, and A/B Testing.

Code Configuration and Release Management with IBM Acoustic/SilverPop.

Kaiser Permanente, Los Angeles, CA - Front End Email Developer/Team Lead - August 2014 – November 2018

Maintained the Kaiser Permanente MedicareNet enrollment portal using HTML, CSS, and JavaScript for the enrollment new employees that will provide them with medical benefits resulting in a 55% increase in enrollment.

Collaborated with the design team, back-end team, and stakeholders to improve usability. Tested emails for cross-browser compatibility issues and rectified issues.

Assured data integrity by validating data before submitting to back-end.

Ensured the technical feasibility of UI/UX designs for marketing campaigns.

Translate designs and wireframes into prototype website pages and user interfaces.

Los Angeles Times, Los Angeles, CA - Front End Web Developer - August 2012 – August 2014

Created and developed landing pages for the Los Angeles Times marketing department using HTML5, CSS3, and jQuery. Helped back-end developers with coding and troubleshooting.

Created and developed websites for the Los Angeles Times events department WordPress.

Developed daily email blasts using HTML and CSS. Tested emails for cross-browser compatibility issues and found ways to rectify issues.

Developed banner ads using Adobe Animate, which targeted enthusiasts to the Travel Show, the Cookie Bake Off, and The Taste LA. Projects generated over $1,000,000 in revenue to the Los Angeles Times events.

Implemented Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles.

Cedars-Sinai Medical Center, Los Angeles, CA - Senior Online Marketing Manager - March 2010 – January 2011

Created and maintained the discoveringforlife.com site that generated $350 million dollars that built a new wing on the Cedars-Sinai Medical Center campus.

Monitored website performance, watched for traffic drops related to site usability problems and rectified the issues.

Developed user-facing features by gathering requirements and feedback from the user community.

Implemented flexible web design principles that ensured that the Women’s Guild website rendered correctly across multiple devices and browsers.

Developed client-side interactive slideshow with client-side scripting and JavaScript frameworks, including jQuery, Bootstrap, and Foundation.

Implemented Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles.